Broadcast PR - Markettiers


Relationships between fathers and their children have changed through the last few decades, probably more so than ever in the last few years. Role models of the past, celebrities, sports stars and film actors are replaced by our Dads, with nearly two thirds (63%) of the UK saying their father is who they look up to most.

Ex-Chelsea star, Eidur’s football career is well-known throughout the UK, thanks to having also played for Bolton, Stoke, Fulham and Tottenham. However, both are superstars in their native Iceland, where they amassed over 150 caps between them. Their careers had the ultimate overlap moment in April 1996 when a young Eidur, making his Icelandic international debut, was substituted on for his Dad in a match against Estonia.

Both Father and son discuss their relationship in this special Father’s Day podcast for Gillette.