July 28, 2015
BACK THE BBC
Over the last few months we've been working with the leading broadcast industry publication Broadcast Magazine in support of their 'Back the BBC' campaign. The campaign was launched in response to the appointment of John Whittingdale as new culture secretary - a vocal opponent of the BBC and the way it is managed.
We decided to find out what the British public really thinks about the beeb and paying the license fee. Research was commissioned with our sister insight agency Opinion Matters who polled over 2000 UK adults.
The results identified that the nation loves our BBC as much as we do! Significantly, the BBC was chosen as the best value broadcast service (followed by Sky and Virgin). Unsurprisingly, mainstream programming proved very popular; with 26% of respondents claiming that News is the most valuable BBC service, 22% favouring Documentaries and 15% Dramas.
And good news for us, the results showed that 71% of Brits access BBC content via TV the most, followed by BBC Radio at 11.9% and BBC Online at 5.7%.
You can see the key findings in the infographic below and as well as the feature in Broadcast Magazine.
Show your support by following the conversation on Twitter: #BackTheBBC