Broadcast PR - Markettiers


CELEBRATING THE MARRIAGE OF TWITTER AND BLOOMBERG

July 13, 2016

CELEBRATING THE MARRIAGE OF TWITTER AND BLOOMBERG

Celebrating the marriage of Twitter and Bloomberg

As we today welcome a new prime minister, which will hopefully shift some of the uncertainty that has been lurking for a few weeks, hopefully the same can be said for the future of the broadcast landscape.

Having spent the best part of 15 years championing convergence media I can only be filled with further confidence of the certainty that this is now becoming mainstream with yesterday's announcement of the deal between Bloomberg and Twitter, with the latter live-streaming three different Bloomberg programmes later this year... as yet a further example of the marriage between traditional broadcast and new platforms.

This news underlines that the power of broadcast only continues to grow with more platforms and opportunities to view and listen to. Despite this obvious shift in the media landscape, there are still those in our comms industry who see broadcast and video as two separate things and refuse to acknowledge the that lines have blurred and they are now the same thing, with video being broadcast on traditional and social media platforms at the same time. 

As someone who’s business is on the front line in this matter, I accept the challenge to convert this old guard drive home the message that video and broadcast are now one and the same.


SHARE THIS