May 26, 2017
LOCAL RADIO DAY - FOR HE'S A JOLLY GOOD FELLOW - AND SO SAY ALL OF US!
Today we are celebrating one of the most trusted and influential forms of media - local radio. If, like us, you spend most mornings indulging in its content then we hope you will join the party.
Whether getting the latest traffic info or finding out what’s going on in your community, local radio is just like a well-informed neighbour bringing us the news.
UKRD first lionised local radio with its own day last year and in 2017 the movement has gathered momentum with local stations, across both the BBC and commercial networks, joining in the fun. In an interview with us, UKRD's David Coull remarked “when it’s done properly, with the right funding, the right people and the right motives [local radio] can help change the lives of listeners and make a real and lasting impact to the area that it serves. It can, and does help local businesses prosper and thrive, making a real impact on the economy of the areas where it exists."
A few weeks ago, the latest RAJAR report (Q1 2017) revealed overall UK radio listenership has grown to 48.2 million people, an increase of 400,000 year on year. With digital listenership growing from 29.2% in 2012 to a staggering 47.2% in 2017, its clear to see how technology has played a role in helping sustain and even grow the popularity of radio.
When asked specifically about the enduring popularity of local radio, David said it "continues to be hugely popular because it provides what regional and national radio stations can’t; essential local news and information with a great mix of music and entertainment. If you want to know what’s going on in your village, town or city the best place to head is your local radio station. Whether that means turning the radio on, finding and liking the radio station’s page on social media or visiting the radio station’s website, you’ll often find the information you want which is just one of the reasons why local radio continues to be so popular."
After nearly a quarter of a century working with local radio stations and for want of a better word evangelising to brands about the power of radio, we’re proud to be joining in the celebrations on Local Radio Day. We suggest you too turn on, tune in and drop out.