May 12, 2017
MARKETTIERS CULTURE PROGRAMME - JOURNEY TO SALFORD QUAYS
We work in the creative industries. On any given day we could be brainstorming peanut butter, the launch of a new car or how to get past the confusion around beauty packaging. Creativity and freshness thinking is the very lifeblood of what we do and, more to the point, our value to the brands and organisations we work with.
Being part of the world’s leading broadcast consultancy isn’t just delivering top-rate campaigns – it’s ensuring that we step out of the day to day and spread our culture wings to experience all that the events on our doorstep and beyond have to offer.
According to the World Economic Forum, employees in companies that support healthy habits [such as taking time away from the office] are eight time more dedicated, and three-and-a-half times more creative and innovative.
It is because of this that we’ve embarked on the markettiers Culture+ programme – an opportunity for the teams to discover events from films and theatre to exhibitions and art - and no, visiting a fancy craft pub doesn’t count!
My cultural experience took me to Salford Quays - just across the water from MediaCityUK where our studios are based – granted we are there fairly frequently, however (shamefully!) I’d never properly visited the fantastic cultural exhibitions on offer at the Quays – from The Lowry to the Imperial War Museum North. Paddy Hartley’s exhibition at the Lowry drew me specifically there on a cloudy Monday morning.
Paddy is a London-based artist who creates works concerning the notions of memory and remembrance – his latest exhibition, which is part of The Lowry’s Edits series, ranges from bespoke embroidered First World War military uniforms, telling the stories of injured servicemen, to botanically accurate poppies created, slightly morbidly, from lambs’ heart tissue and horse hair, doomed to decay but visually stunning in their own right.
Walking around the exhibition, you also have the opportunity to speak with the artist himself as Paddy creates a brand new piece out of clay which is inspired by battlefield archaeology which is then left to disintegrate once complete. He draws on interesting themes of remembrance with this particular exhibition, asking if rather than being obsessed by memorialisation, we should instead advocate a natural passing of memory and an acceptance that forgetting can be as healing as remembering.
This exhibition isn’t perhaps everyone’s cultural cup of tea. However, it’s sometimes the smaller/ more tranquil things that leave the biggest impression. That was certainly true with me as a ventured away from The Lowry over the river towards the Imperial War Museum North, which celebrates its 15th birthday this year. The museum is full of fascinating artefacts – from a Jump Jet to a Russian Tank – there’s plenty to explore however when full of school groups, it’s hard to take in everything that the museum has to offer – from the role of women to science and technology.
Taking time away from the office to experience just a fraction of the cultural events that Manchester and Salford have to offer not only helps to enhance our creative brains but also helps to broaden our horizons and gain unique insights into, not only what’s going on at the exciting spaces in our community, but to also experience a new way of thinking – whether it’s spending a few minutes remembering others (with Paddy’s exhibition) or admiring a series of prints depicting the Blitz in the Imperial War Museum North.
Having the opportunity to do this as part of markettiers culture+ programme not only gave me a chance to step out of the office but I’ve also gained a new found respect for the area that I live in. So get out there – now’s the chance to see that exhibition you’ve been putting off or visit that art gallery you never have time for – you never know, it may just spark a creative brainwave for your next campaign.