Broadcast PR - Markettiers

October 11, 2013


The Fresh Awards is a celebration of innovative work from both PR agency and in-house teams and we were thrilled to have picked up a Gold Award at the ceremony in Manchester last week. We won the award with in the Best Use of Broadcast category for our Drink Driving campaign in Christmas 2012.

The challenge of this campaign was to establish a platform that would enable to reach out to the public at a competitive time in the calendar to drive further awareness of the dangers of drink driving whilst also making them aware of the impact that a drink driving offence can have on car insurance premiums. markettiers4dc’s refinement of the key campaign assets, well-timed strategy and organisation of a non-paid partnership with the Institute of Advanced Motorists paved the way for a ‘car-insurance’ message in the run up to Christmas 2012 and resulted in extensive high calibre national and regional broadcast coverage.

Read the full case study here.