April 16, 2012
The global broadcast landscape has undergone a major transformation in the past decade. There are now 23,000 TV stations worldwide and long established media powerhouses such as CNN and BBC are under increasing challenge from new global 24 hour channels such as Al Jazeera, France 24 and Russia Today with India leading the rolling news revolution having 7 channels dedicated to 24 hour programming.
There are now roughly a billion households around the world that have at least one TV. Similar numbers listen to radio regularly or have access to the internet with many accessing their media across multiple platforms which means the potential audience for the right story is huge.
Encouragingly for brands and organisations wishing to access these audiences, there are numerous routes to coverage. Whether it is compelling imagery that demands global B roll distribution or targeted interview placements to selected outlets there are more media owners globally than there have ever been before.
Launched earlier this year on the back of a stand out 2011 of global coverage for our clients, markettiers4dc International is focused on harnessing this audience.
If you’d be interested in finding out more about what we can achieve for you please get in touch with your account team or email us here
Also visit us here to sign up to receive more detail about our upcoming International Broadcast Conference looking in more detail at the changing global broadcast landscape