August 15, 2011
MARKETTIERS4DC WINS PR ACCOUNT FOR NISSAN'S NEW BROADCAST PROJECTS
Nissan International, Japan's second biggest car company, has appointed broadcast consultancy Markettiers4dc to handle services on a number of high-profile oversees projects and events.
The brand will look to the consultancy to leverage their broadcast comms across individual product events, corporate comms and zero emission initiatives.
Fernando Menezes, Nissan’s general manager of corporate comms for Europe, Africa, Middle East and India, said: 'We appointed Markettiers4dc following a competitive pitch after it demonstrated strategic brand insight and creativity, as well as a proven international broadcast expertise.'
The work is expected to include new product launches, international motor shows and internal comms for the brand that employs 150,000 globally.
The six-figure account win comes after a pitch held in Rolle, Switzerland. markettiers4dc will take the helm for projects in Europe, Africa, Middle East and India.