May 10, 2016
MEDIA USAGE IN THE UAE
With its predominately young population in mind, it’s hardly surprising that those living in the UAE are digitally savvy. More than half of the population (56 per cent) has an active social media account, with the average use of social media being over 3.5 hours. In order to keep this social media literature audience engaged, it is imperative that brands put an emphasis on providing fresh, relevant and topical content that can be consumed whilst on the move. After all, mobile in the UAE is king, with smartphone penetration being at an all-time high.
From producing the first live and interactive stream to a media portal in the Middle East, to unveiling the cover stars of the FIFA videogame, to live broadcasting through LinkedIn, markettiers remains at the forefront of content creation and streaming through social media.
If you would like to learn more about any of these campaigns, see example work more relevant to the sectors in which you work, or to discuss specific opportunities for your brands, do feel free to get in touch.