July 19, 2017
NEW STREAMING TECH INVESTMENT
markettiers4dc Group has announced a further investment in its production capabilities with new down-the-line video technology giving clients live access to broadcasters and online video desks worldwide, along with delivering agile and portable streaming services for clients.
The world class Globelynx HD technology, used by broadcasters such as BBC, CNN, CCTV, ITN, FOX and Sky, will provide markettiers’ clients with a faster speed of turnaround for news gathering with remote ‘plug + play’ features ensuring footage is received by markettiers’ own in-house master control room. This enables more rapid edit of b-roll and cut packages, before being distributed directly to news desks.
Scott Jackson, MD of Through The I, the content production agency which is part of markettiers4dc Group said “with the paradigm shift in how news and media is both watched and consumed now, this was an important investment decision for us as it is imperative that we get our clients into the news and on-air, quicker and for less cost than current industry workflows deliver. Additionally, as we’ve been at the forefront of live streaming for over 15 years, with IP connectivity more widely available in the field, being able to provide a robust streaming solution across multiple platforms simultaneously is, and will continue to be, hugely important for our clients.”
On location, new portable Globelynx encoders with two-way communications to live broadcasters will allow the agency to reduce much of the need for, and costs associated with, Sat Trucks for outside broadcast campaign activation. The encoders will offer clients cost effective and robust live streaming solutions on location out to multiple platforms and pages simultaneously including Facebook live, Twitter, LinkedIn, YouTube and into online media portals via markettiers Broadcast Centre iFrames.
Clients and corporate press offices who are already on the Globelynx Net. or have camera position links to BT Tower will also be able to take advantage of this new investment, as markettiers will be able to remotely capture sound bites and extended feature interviews for edit and immediate distribution to news programming in HD.
markettiers’ current in-house production facilities include five HD broadcast studios, four post-production edit and two Motion GFX suites, alongside on site live production capabilities including 4K live mixing. This new investment will provide clients with enhanced edit work flow for faster project turnaround and superior broadcast IP technology significantly cutting the traditional Satellite News Gathering costs.
The agency currently handles video and streaming production for brands such as Wall Street Journal, Financial News, Swatch, BMO Global Asset Management, ON24, MSD, GSK, Lilly, Rolls Royce and Legal & General Investment Management. Their work includes global product launches using Facebook Live, simultaneously streaming into multiple countries alongside press announcements into secure live media portals allowing Q&A from journalists around the world.
For more on how we use this technology, we have included a summary of two campaigns below:
Huntsman has been a sartorial destination on Savile Row for over 160 years. Using the medium of Facebook Live we took people behind the scenes of the largest and most skilled team of cutters and tailors in London.
Using two cameras and a live vision mixer we followed one of Savile Row’s top tailors around the famous store to produce a raw, authentic and engaging 30-minute live tour that took us through the process of getting a suit tailor-made – top to toe – giving a fascinating insight into existing and new potential customers. WATCH ON DEMAND HERE
WALL ST JOURNAL
WSJ wanted to maximise views and engagement for the WSJ Pro’s US presidential election event. We produced a live stream for the public and subscribers alike and oversaw a multi-camera simultaneous broadcast to Facebook Live, and the WSJ Pro website for subscribers.
This allowed us to work more efficiently and with all the footage being edited live, it also removed the post-editing costs. The campaign resulted in 25,000 live viewers, 534 live reactions, 467 live comments and 100 pieces of user data captured on WSJ+. WATCH ON DEMAND HERE