November 13, 2014
PRCA AWARDS 2014
This blog has been contributed by Account Manager Lucy Davies, @lucypdavies.
On Tuesday 11th November a merry band of markettiers duly donned our glad rags to join our PR-ing peers at the annual PRCA Awards. Nominated in the Healthcare campaign category for Bayer’s SlimeWatch campaign, alongside our print counterparts Pegasus, and against ourselves in the Broadcast award, for Bayer’s Hound Waves and our work for law firm Slater and Gordon, we joined our clients in excited anticipation at London’s Hilton Park Lane for the event.
Our compere for the evening was Heart London’s breakfast presenter Jamie Theakston. Jovial, amusing and surprisingly tall, Jamie was a fitting presenter for the event, knowing only too well the benefits of a good PR team…
One of the first Awards on the agenda was for Best Healthcare Campaign, for which we were shortlisted in the agency category. First to be announced was the winner in the in-house category – RNIB’s I Am There campaign, which we also had the pleasure to work with the charity on. And a triumph in the agency category took the total Awards haul for SlimeWatch to a fantastic six across a range of industry awards including the CIPR Excellence Awards, In2 SABREs and PRWeek Awards.
Next up, markettiers4dc Managing Director Helen Moore took to the stage to present the Best Media Relations Award – to Brands2Life and The British Heart Foundation for agency and in-house respectively.
And the last of our excitement for the evening came with the announcement of the shortlist for the Best Broadcast Award – with the Bayer, Slater and Gordon and markettiers4dc teams waiting with baited breath. The winner was announced as Slater and Gordon with markettiers4dc for a sustained media relations campaign that has seen brand recognition for the Australian law firm rise from 2% to 37% in a 12-month period.
A fantastic result all round, congratulations to all the team members who worked on the winning campaigns, BRING ON THE CORPCOMMS AWARDS…