May 18, 2017
RAJAR Q1 RESULTS 2017*: WORD ABOUT TOWN? COMMERCIAL RADIO IS BACK ON TOP!
The sun is shining particularly brightly on the commercial radio network today as it celebrates being back on top. The latest RAJAR figures reveal a 300,000 lead for the commercial network over the BBC, with 34.5m and 34.2m tuning in each week respectively.
In total, 48.2 million adults in the UK now tune in to their selected radio stations each week – an increase of 400,000 adults compared to Q1 2016. We now listen to 21.2 hours of radio per week and 47.2% of listening (which is over 483 million hours) is through digital platforms, with over a third of those recorded hours heard via DAB radio.
In London, Capital has regained its crown from Kiss with a spike in listenership of 45,000 and it is the most popular commercial station with more than 2.2million loyal listeners. Magic has taken a commendable bronze medal with an impressive 1.45 million listeners. LBC has made impressive gains too, with an increase of almost 100,000 listeners now reaching an audience of 1,779,000.
While we must bow to the commercial network’s success this quarter, the BBC has had its wins too. Notable growth in the regional BBC network include BBC Wiltshire, increasing its audience by 26,000, and BBC Kent, with a stunning 36,000 additional listeners from the previous quarter. The BBC network also accounts for 52.8% of national airtime, highlighting how its listeners are typically listening for longer.
The enduring popularity of radio has clearly been supported by the progress of technology. Over a quarter of the population listen through a tablet / smartphone at least once a month now, highlighting how far from being turned down in a digital world, radio’s volume has never been louder.
For more information about the latest RAJAR results and to discuss how you can harness the enduring power of radio, get in touch with us today.
*all statistics relate to weekly listening figures unless otherwise specified