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RAJAR Q2 2015 ROUND UP

August 06, 2015

RAJAR Q2 2015 ROUND UP

The latest RAJAR results have been released revealing the UK radio listening figures for the second quarter of this year.

It’s been great quarter for radio with listening figures up overall, particularly via digital platforms. There has been some strong performances from both BBC and commercial stations, particularly across the regional and local network.

The radio marketplace

  • 48.2 million adults or 90% of the population tune into the radio each week
  • The average listener tunes to 21.7 hours of live radio per week
  • Listening to radio via a digital platform is 55%
  • 25% of adults and 36% of 15-24 year olds listen via a mobile or tablet device
  • 31% of adult social media users and 45% of 15-24 year old social media users receive updates from their favourite presenters and radio stations

Top RAJAR stories

  • BBC Radio 2 is still the most listened to station overall, pulling in 15.1 million listeners this quarter
  • Good news for BBC Radio 1 which put on three quarters of a million listeners this quarter whilst Nick Grimshaw has increased weekly reach for the first time, the Breakfast show now has 5.84 million listeners although still not in the ballpark of his predecessor Chris Moyles (who is set to launch on XFM’s Breakfast show later this year!)
  • Some great results for the Bauer Radio; the Absolute Radio network saw a 7.5% increase in reach year-on-year to 4 million listeners, as did Magic which jumped 26.6% year-on-year to 3.6 million
  • The KISS network performed fantastically across the board which saw its overall reach hit 5.2 listeners, up 13.1% year-on-year, as well as this the Breakfast show and its spin-off station Kisstory both reported an increase in terms of weekly listeners
  • Global Radio’s Heart network kept its number 1 spot as the UK’s biggest commercial radio brand and LBC saw a steady climb to 1.5 listeners a week since becoming a national station earlier this year and in London, Capital London took first place with 2.2 million people tuning in each week, similarly Dave and Lisa have overtaken Magic to become the biggest Breakfast Show
  • In Manchester, BBC Radio Manchester has added 41,000 listeners, up 21% year-on-year
  • On a local scale, many commercial stations that have done exceptionally well in terms of audience figures in the last year; Glasgow’s Smooth Radio is up by 38%; Wish FM in Wigan has grown listeners by 31%; and Free Radio in Birmingham and Black Country is up by 21,000 listeners; and also digital station RockSport’s first RAJAR figure reported 7,000 listeners in a TSA of 2.8 million

If you would like more insight about how broadcast media can be harnessed to achieve coverage on behalf of your organisation please contact info@markettiers4dc.com to request a complimentary broadcast workshop at your office.


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