October 26, 2017
RAJAR Q3 2017 RESULTS: XTRA! XTRA! READ ALL ABOUT IT!
* Capital Xtra (10.6%), BBC 1Xtra (5.5%) and BBC Radio 4 Extra (5.4%) show significant gains year on year * Overall radio reach has increased by 1.9% year on year, with 49.1m (90% of all) UK adults now tuning in every week, listening to an average of 21hrs 18mins * 61% of the population (33m adults) tune in to digital radio every week, with DAB (74%) the most common platform, followed by Online (16%) and DTV (10%)
Whilst more people are tuning in to commercial radio each week (35.6m compared to 34.9m tuning into BBC radio) since BBC audiences typically listen for longer (10hrs on average a week, compared to 8hrs 42secs for commercial radio), the BBC edges the overall share of listening (with 52%).
At a national BBC level, Radio 2 (15.4m) still leads the way, followed by Radio 4 (11.2m) and Radio 1 (9.7m). Whilst regionally, BBC Radio Leicester (11%), Merseyside (19%), Norfolk (22%), Stoke (26%), Sussex & Surrey (15%), Wiltshire / Swindon (19%) and York (13%) all showed impressive double-digit percentage reach gains, year on year.
Unsurprisingly, mobile radio continues to be a theme of the RAJAR results. More than one in four (28% of) adults now listen to radio via mobile or tablet, with 31% of adult social media users (increasing to 42% of 15-24-year-olds) saying they receive updates about their favourite radio station/presenter.
So in summary, whilst the converging media landscape, digitisation of content and ubiquitous nature of mobile phones make listening to our favourite radio easier than ever, as reflected in the sustained popularity of radio listening overall, it’s also encouraging to see so many regional stations increasing their reach year on year.