Broadcast PR - Markettiers


RAJAR Q4 2015 ROUND UP

February 04, 2016

 

Download

RAJAR Q4 2015 ROUND UP

The latest RAJAR results have been released revealing the UK radio listening figures for the final quarter of 2015.

In terms of digital radio the familiar pattern of growth continued, with more than 48 million adults tuning into their selected radio stations each week, a growth of 10%.

Further results:

· 30 million people (56%) now tune in to radio via a digitally enabled receiver - DAB, television or online - each week, with the share of all radio listening via a digital platform now standing at 41.7%, up from 37.9% for the corresponding period last year.

· DAB radio is the most popular device, accounting for 66% of all digital hours (28% of total hours) 

· 26% of adults claim to listen to the radio via a mobile phone or tablet at least once per month, up 20% year on year

· On average, a listener tunes into 21 hours and 4 minutes of live radio per week, reaching a combined total of 1.01 billion.

Top RAJAR stories

BBC Radio 1

Breakfast Show host Nick Grimshaw has attracted 200,000 more listeners. Grimshaw now attracts 6.37 million listeners per week aged 10+, compared to 6.17m last quarter and 6.31m last year.

BBC Radio 2

BBC Radio 2 had the biggest weekly reach for any UK radio station with 15.47 million listeners, up from 15.38 million the previous quarter

The Chris Evans Breakfast Show attracted 9.44 million listeners per week, compared to 9.42m last quarter and 9.60m last year

BBC Radio 4 (and 4 Extra)
The Today programme has 7.03 million listeners each week, from 6.76m last quarter and 6.77m last year. The introduction of Nick Robison to the presenting line-up last year proving popular but the rise in listeners at the end of last year can also be attributed to it being a very period busy for news, most notably the Paris terrorist attacks in November. 

BBC Radio 5Live (and Sports Extra)
BBC Radio 5 live posted a reach of 5.59 million listeners (5.53m last quarter and 5.61m last year) and a share of 3.6% (3.4% last quarter and 3.5% last year).

BBC 6 Music.

BBC Radio 6 Music is the most listened-to digital-only station in the UK. The station had 2.2 million listeners a week from October to December, having had 2.19 million the previous quarter.

It is the highest listening figure for a digital-only station since Rajar began in 1992

BBC World Service

The World Service posted a weekly UK audience of 1.51 million (from 1.51m last quarter and 1.36m last year).

BBC Asian Network

BBC Asian Network drew 563,000 listeners, reporting six-monthly, compared to 589,000 last quarter and 619,000 last year.

Wales

Both BBC Radio Wales and BBC Radio Cymru have seen an increase in listeners, new figures have shown.

Commercial

Radio X.

All eyes (and ears) on Radio X as it gains 10,000 listeners in London since rebranding from XFM, breakfast adds 84,000 quarter on quarter. 
The much-hyped return of Chris Moyles to radio provided a 39% boost in listeners and gave Radio X its best breakfast show figures in London in almost a decade.

 

Moyles, who fronted a controversial big-budget TV campaign promoting the station, fuelled a 39% increase in listening to Radio X’s breakfast show in London with an average audience of 300,000 in the last three months of 2015. 

Heart.

Heart have won over a record amount of listeners, reaching a weekly audience of 9.2 million, its largest posting to date

LBC

LBC posted an average of 695,000 listeners.

Capital & Capital XTRA

Capital has taken the top commercial local radio spot from Kiss in London, as both stations retain over 2m listeners each. 


UTV

talkSPORT

talkSPORT is down -7.2% compared with Q3, losing 100,000 listeners posting 3,061,000 listeners, 84% of which are men.


SHARE THIS