Broadcast PR - Markettiers


October 30, 2014


Today sees further evidence suggesting that London is the broadcast capital of the world, as RT – formerly Russia Today – launches its dedicated UK channel in the capital.

The Kremlin-backed station, which already airs its international programming on UK freeview and satellite, will now provide five hours of bespoke programming relevant to UK audiences each day, with a promise to “dissect the implications of major international developments for UK audiences”.

Over the last few years, there has been a steady increase of international broadcasters, such as Al Jazeera, targeting UK audiences via their own channels. Consequently, this is creating more opportunities for PRs to drive international coverage on behalf of brands.

RT editor-in-chief Margarita Simonyan said: “It has always been RT’s goal to bring new perspectives to our viewers – to show them the side of the story they won’t see on the mainstream channels.”

The new UK RT will be presented by British news anchor Bill Dod, US financial commentator Max Keiser, and journalist and talkshow host Afshin Rattansi – to name a few.

RT international spans three news channels in English, Spanish and Arabic, including Washington-based RT America. It claims to be available to more than 700 million viewers in more than 100 countries.

For a full overview of the international broadcast landscape and stations in London, please click here to request a copy of our recent Global Broadcast Landscape report or speak to a member of the international team.