June 25, 2010
SOUND CREATIVE & PRUDENTIAL WIN NEW MEDIA AGE
We’re very pleased to announce that Sound Creative, a markettiers4dc group company, won the New Media Age effectiveness award for online banking & personal finance this week, for their work with Prudential.
Sound Creative claimed this coveted online industry prize with their campaign ‘Prudential Pensions Surgery’ which brought together various elements of markettiers4dc Group to deliver a ‘first’ for effective customer engagement in the financial services sector, by revolutionising the traditional communications in annual pension statements and breaking the mould of regional hotel based ‘pensions seminars’ with an online TV programme.
To see a full case study on this campaign please click here where there’s also an article from Marketing Week where the campaign was also shortlisted in the Marketing Week Grand Prix award for ‘Brand Innovation of the Year’
Congratulations to Prudential and the team at Sound Creative.