June 10, 2010
SOUND CREATIVE GAIN YET MORE INDUSTRY RECOGNITION IN OTC MARKETING AWARDS
markettiers4dc Group company Sound Creative has once again achieved recognition in another set of industry awards, this time at the OTC Marketing Awards. Sound were part of a group of agencies who got the runner’s up spot for Best OTC Marketing Campaign on a Big Budget for their work on Reckitt Benckiser’s Optrex campaign which focused on the new Actimist variant that is sprayed onto closed eyes. Winners of the award were GlaxoSmithKline’s Alli.
The other agencies involved in the Optrex campaign along with Sound were Alchemy, Euro RSCG London, Hive Health, OMD and Spink