November 21, 2012
MARKETTIERS4DC HELPS START-RITE SHOES STEP UP ENGAGEMENT WITH VIRTUAL SHOE WORKSHOP
We've been working with Start-rite Shoes, the children's fitted footwear brand, since 2010 to help them build their digital and social media presence. This week we've launched an interactive website based around a magical shoe workshop which allows parents to create a personalised video starring their child.
Back in the summer, our 20-man crew transformed a dark and dusty space under the arches of Waterloo station into the magical Gepetto's style workshop which is the setting of the video.
Parents who buy a pair of Start-rite first walking shoes will be invited to enter the online magical shoe workshop at www.startritefirstshoes.co.uk. After entering a unique code, which they'll be given at the point of purchase, they will upload information and pictures of their child's memorable milestones which will appear in a personalised three minute video automatically created by the site.
The interactive website allows parents to create a video featuring their child's name, birthday, home town and photos of their special 'firsts' - anything from first steps to first birthdays and first teeth - the lasting digital keepsakes can then be shared with family and friends via Facebook, email and Twitter.
Ceriann Mullins, head of client services at markettiers4dc, said; "We've assisted Start-rite in growing their digital media presence from a limited base. The YouTube channel we created has received almost a quarter of a million views and the success of the Mum's Half Hour, a series of online web TV shows featuring guest panellists of mummy bloggers, proved that enabling the core customer base to interact with brand-led video content really works.
"The First Shoes virtual shoe workshop is just the next step in this customer engagement programme - directly linking the digital marketing concept with point-of sale which will in turn allow the brand to capture valuable data and monitor engagement levels.”
Contact Ceriann Mullins on 0207 253 8888 for more information.