April 28, 2017
THE DOWN LOW ON UPLOAD RADIO
In recent years, with the help of social media, brands have been increasingly turning to members of the public to share their ideas or experiences. Until now, User Generated Content (UGC) has largely been the darling of what was once referred to as new media channels. However, with the launch of Upload Radio, the new digital radio station allowing users to create and upload their own radio programmes, Matt Deegan is hoping to marry our appetite for UGC with our enduring love of radio.
Speaking to RadioToday, Matt observed that “the last few years has seen an explosion in individuals creating great audio – particularly in podcast form – but it’s been hard for many people to be discovered and build an audience and nearly impossible for them to get on the radio.” As such, he says Upload Radio was created to “give everyone the chance to get on millions of radios as well as having their shows available to catch up online too.”
All content submitted is moderated by the Upload Radio team to make sure it meets Ofcom’s guidelines - which of course don’t currently stretch to podcast content – and the station promotes the shows on-air and online. Available in Surrey, Wrexham and Gloucestershire, via DAB, Upload Radio gives individuals and local businesses the opportunity to buy an hour of airtime in each or all of those regions to broadcast what they want.
We wish Matt luck with the new station and will be watching its development with keen interest.
Dan and the team at markettiers.