May 12, 2017
THE INTRINSIC VALUE OF EDUCATIONAL BROADCAST
The story of broadcast is the story about how the 20th century changed the way we receive information. This impacted everyone but most importantly, it influenced heroes and pioneers to dare greatly.
Sixty years ago, on the 13th of May, the pioneering minds at Associated-Rediffusion brought forward the first regular TV programmes for schools in the UK. It's difficult to say whether they understood exactly how big their impact would be on the young generations to come but one thing is certain: in the second half of the 20th century, Britain produced some of the greatest minds in the world. Names like Hawking, Hirst and Berners-Lee gave us answers to questions, questions to answer and above all, inspiration.
Many of the brands that work with us understand the importance of education, hence the numerous amount of research discussed whilst on air. From the trivial to the serious, the spokesperson becomes the advocate on a mission to challenge perceptions and perhaps inspire us to think differently.
After many years and many lessons learned, the social responsibility of broadcast and corporations has become evident: in order to sustain innovation and progress, just like Associated-Rediffusion did all those years ago, we must inspire the young - would you join us?