July 17, 2009
To support the launch of the FX Channel's latest import - True Blood, markettiers4dc was brought on board by Resonate to deliver radio coverage across two phases of activity. The first phase, timed a fortnight ahead of launch, aimed to create an initial buzz around the show. The hook to capture the media's attention was the launch of the world's first real blood Bloody Mary that included pasteurised pigs blood as a key ingredient. Samples of the cocktail were sent to radio stations to encourage them to try and really get a taste for the new show. With writer for Bizarre magazine and expert on all things vampire related Alix Fox in studio to tell us more, the story achieved strong results with coverage syndicated across 122 stations.
To raise further awareness ahead of the launch of the show on July 17th, we conducted a second phase of activity to publicise the FX commissioned painting by Paul Karslake, brother to Jo Wood - Ronnie Wood's ex wife. In a very public display of emotion, Paul elected to paint Ronnie Wood as a vampire which clearly chimed with the core themes of the new series from Six Feet Under's Alan Ball. Coverage highlights with Paul included Tim Shaw's late night show on Absolute, The Night Before Show on Kerrang! and Sky News Radio.