December 20, 2011
UNITED NATIONS LAUNCHES DECADE ON BIODIVERSITY
Despite its huge importance, the earth's biodiversity is being lost at an unprecedented rate. Many of the main causes - pollution, overexploitation, habitat and climate change - are increasing in their intensity, causing vital ecosystems to decline and many species to move closer to extinction.
Faced with this reality, the United Nations declared 2011-2020 as the UN Decade on Biodiversity (UNDB).
Markettiers4dc was selected to produce two high-profile, interactive web TV programmes to launch the Decade.
The first, live from a New York TV studio in September, featured the Executive Secretary of the Convention on Biological Diversity (CBD), the global body leading the UN’s fight against biodiversity loss, together with the CEO of the Global Environment Facility, the organisation whose funding is vital to assist developing countries implement the CBD’s strategic plans.
We produced the second programme, again live and fully interactive with the watching online audience, from a Tokyo TV studio on December 20th, the day after the Decade’s official launch. Joining the CBD’s Executive Secretary was the Secretary General of OISCA – the Organisation of Industrial, Spiritual and Cultural Advancement, a key participant in the CBD’s Green Wave youth awareness initiative.
Both our programmes prominently featured striking footage on endangered habitats and species, and a specific message from the Hollywood star, Ed Norton, the UN’s Goodwill Ambassador for Biodiversity.
A comprehensive briefing process from our dedicated specialist online media relations team meant we received questions from all over the world before and during the programmes as we were able to get the programmes were strongly promoted and then running live and on demand on the CBD, GEF, OISCA and UNDB’s sites and on the latter’s Facebook Wall, as well as on over 35 other key and influential sites.
These included the WWF, Friends of the Earth, Sydney Morning Herald, The Independent, Huffington Post, Oxfam, Zoological Society of London, the Biodiversity Media Alliance, the National Biodiversity Network, Joint Nature Conservation Committee, Natural History Museum, Oxford University Biodiversity Institute, Yale School of Forestry and Environmental Studies and The Royal Society, while bbc.co.uk advertised the programmes via Twitter.
“My thanks to all at Markettiers4DC for a job very well done.”
Neil Pratt, Senior Environmental Affairs Officer, Convention on Biological Diversity United Nations Environment Programme