Specialising in editorial broadcast media relations, we help brands and organisations to navigate the landscape to achieve a range of business objectives; from raising brand awareness, to managing reputation and to communicating business announcements.
Our media relations team secure quality interview and content placement opportunities with targeted regional, national and international media outlets. We have long-standing relationships with producers and online editors, which helps us to deliver top-tier results and win numerous industry awards.
Using our unrivalled relationships with broadcasters, we place spokespeople in the best environment to reach the target audience and deliver key messaging. Working on top down basis we the target key media that best fits with the story themes using a combination of our media insight and unique experience of programming as well as journalist / presenter interests.
Our coverage results are driven by our excellent contacts and relationships with broadcasters. From specific business programmes within BBC Five live and BBC Radio 4, to the consumer advice and debate show on BBC West Midlands; from BBC Breakfast to Bloomberg and from Al Jazeera to Sky News.
All broadcast interviews are set up and scheduled by our award-winning media relations team. Though it depends on the broadcaster, the interviews will typically take place in one of our in-house studios via ISDN or down-the-line through our link with the BT Tower, the broadcaster's station or on location. We will provide thorough briefing and coaching for the spokespeople ahead of the activity and individual advice ahead of each interview. We will also source the recordings of all content to aid measurement and evaluation.
Hosting an outside broadcast for your campaign can add greatly to the quality of the content as well as increasing the potential for coverage opportunities. We provide consultancy and logistics management throughout the campaign, ensuring that the location, spokespeople and production requirements are in place to deliver the most impactful media coverage.
The benefit of having your spokesperson deliver interviews on location is that it really brings the campaign to life, creating atmosphere and ambience away from the confines of the studio and providing a real experience for listeners and viewers. Additionally, and outside broadcast creates more unique content oppsortunities for broadcasters as they can capture their own exclusive content in a controlled environment.
Thanks to the likes of podcasts such as SERIAL, the popularity of short-form audio programming is higher than ever. From podcast series, to bespoke audio packages, our team can create and produce compelling content in our in-house studios to engage your audience.
Producing an audio feature is a particularly valuable tactic to employ when spokesperson time is limited. We can record a one-off interview or sound-bite material which is then edited into a short editorial packaged and placed with targeted radio stations for news or feature-led programming. The audio feature will also help to extend the longevity of coverage outside of the initial launch period as the play-outs are staggered.
Alternatively, if you want to achieve a sustained presence with your target market and demonstrate your organisation as a thought leader, you could consider launching podcast series. This is an effective way to communicate your key messaging and content to your audience in an interesting and insightful format. Our specialist team will consult on every aspect of each podcast, such as scripting and guest selection, so there is minimal project management on your behalf.
We offer consultancy to ensure that you select and secure the best spokesperson to represent your campaign. As well as having extensive knowledge about what works for broadcast media, achieved through our daily contact with media owners, we can also conduct research and media audits to help you choose the right spokesperson and pre-determine how receptive the media will be.
Once you have chosen your spokesperson we can manage the booking and fee negotiation with their agent so that your budget can be met.
Competitions are an effective way of creating brand awareness through radio, online and social media; enabling brands to deliver direct messaging to targeted audiences, whether this be a fun promotion to showcase a consumer product, highlight a more serious message and deliver a strong and timely call to action.
We frequently place competitions on a wide range of national and regional commercial stations such as Kiss, Absolute FM and XFM as well as online titles including Marie Claire, Closer and Look. Our team will provide consultation on how to get the most engagement from the competition; working with you to choose the best giveaways, develop questions and decide on timings.
Typically, audiences are offered the opportunity to win products directly related to the campaign, such as products, tickets or theme related prize packs, all of which guarantee extensive and sustained editorial coverage that is endorsed by the trusted media.
We can source the prizes on your behalf as well as place the competitions with media.
Listen to hear some radio competition examples:
Our online media relations team can support your media relations activity by amplifying the reach of broadcast content within the editorial of targeted international, national and regional websites and blogs. We can leverage assets that you already have or we have produced for you, such as video news packages, short form video features or live-streamed panel debate shows.
Using the long-standing and trusted relationships that our team have built with editors and influential bloggers, we have the ability to place content across quality national news, lifestyle and business portals and our broadcast blogger network.