Broadcast PR - Markettiers



LIVE STREAMING

Our digital and production team can stream live and on-demand content from our own studios and from almost any location in the world. If you're looking to communicate a live event with your audience, we have the expertise and technical skill to deliver the stream to the highest professional standard.

We tailor each streaming campaign to maximise engagement. We will advise the most effective approach, whether you are targeting an internal or external audience, such as webcasting a panel debate, broadcasting a corporate presentation, and capturing the action from a live event.

Your stream can then be hosted online, through a private portal or placed with third party media owners and accessed via mobile, tablet and through social media networks.

Examples of live events that we produce and stream are listed below. Where required we can add interactivity and engagement through questions, slides, twitter integration, and surveys. We can also amplify the content by aggregating through targeted media relations campaigns, placing the live and on-demand video streams into editorial environments on third party media owner websites and through social media, for example, into Facebook's timeline or a LinkedIn discussion thread as well as via influential blogger outreach. We also set up commercial media partnerships.

In the studio

Studio interview

Client: Pentax

Interview with TV & Radio Presenter Reggie Yates

This on-demand video shows how our studio can be dressed with props to create a unique environment


Virtual Studio

Client: Turner Broadcasting

Encouraging kids to get active with the star of children's television show LazyTown on Cartoonio

This show demonstrates how you can use our Virtual Studio to design your own branded set

Location based web & Social TV shows

A fully scripted, multi-location, interactive TV show goes beyond a straight webchat or interview and can create high levels of engagement and be used to drive e-commerce too. Our work includes our award winning annual Whisky Tasting show for Laphroaig that has now be streamed live from as far and wide as Scotland, Germany and Kentucky, US.

Client: Laphroaig

A whisky tasting show streamed live from Germany into the Laphroaig website and Facebook pages as well as aggregated to key bloggers

Client: Bayer

A live Vet Surgery Show streamed from the Blue Cross Animal Hospital to help promote and raise awareness of Lungworm

On Location Event Webcasts

Providing a live stream from an event is a great way to give access to fans/clients/customers to otherwise hard to reach content and can create buzz within social networking environments. We are also able to stream live into your social media communities include Facebook's Timeline, YouTube, Linkedin and Pinterest.

Streaming Live into Facebook's Timeline

Client: Paramount

Premiere of 'The Dictator'

This is no longer live but the live streaming through Facebook's timeline can be seen in the screenshots

Streaming Live into LinkedIn

Client: PRCA

National Conference

We streamed the keynote speaker's presentation live into the PRCA's Linkedin Group which provides a great opportunity for B2B communications


Live Stream from an Event

Client: Royal Albert Hall

Live science experiment

This webcast was positioned as the first ever schools science lesson to be streamed live into Facebook (see screenshot)

Blogger TV

A sofa based webchat, or produced on location, where we provide you with access to the markettiers Broadcast Blogger Network to be panel guests in the studio or to take part via a Google+ Hangout.

Working with Mummy Bloggers

Client: Start-rite Shoes

Mums' Half Hour

Featuring Tamzin Outhwaite presenting a show with a panel of 'mummy' bloggers

Google+ hangouts

The Google+ Hangouts On-Air feature means that, with the live feed being broadcast through YouTube, the stream can be embedded into other social networks too.

The tool may still have a way to go before providing a perfect broadcast viewing experience as you are still reliant on the broadband of those guests who are joining on the Hangout. Therefore, if using it for a brand funded piece of content, it should still be professionally produced and as engaging and interactive as possible for the viewers. We help in the pre-production of the event, testing every participant's connection, their lighting, and ensuring they know the running order of the show you are producing so they do not end up speaking over one another, which could create a painful viewing experience.

Client: CIPR

CIPRTV interview with Google's Ian Carrington and a number of other guests who joined the show via a Hangout

Internal Communications

We provide streaming services for Internal Communications too but by the very nature of the content are unable to show examples. Live content can be made secure for internal viewing only.

CommSight

We can create an engaging platform for gaining insight from employees using our CommSight platform that enables you to poll staff for their opinions in both a live and ondemand environment

Technical Information

markettiers provides broadcast quality multi-bitrate live streaming, real-time analytics, quality monitoring, and archiving for on-demand playback.

We encode your video content to multiple platforms and transcoding is available to all devices on the web or mobile including iPad, iPhone, and Android with simultaneous RTMP and HLS outputs for standard desktop viewing to mobile streaming for people on the go. We are partners with a world renowned CDN for worldwide content distribution and our adaptive streaming offering encodes your live stream into several different bitrates.

Our development team provides the player code required to embed the streaming player into your website, Facebook Timeline, Linkedin Group, blog, and infact, wherever you want the viewing experience to take place. The player then selects which bitrate to show to each individual viewer, depending on their internet speed, therefore allowing them to watch without constant buffering.

markettiers confidently and reliably transmits live events with Windows Media and Flash Media Server technologies with the standard H.264/AAC.

We are ISO 9001 certified, demonstrating that we have achieved a quality assurance standard in best practice Quality Management Systems.