Broadcast PR - Markettiers


A FIRST FOR MENA: CISCO LAUNCHES INNOVATION AND EXPERIENCE CENTRE

We have been challenged to maximize awareness of the launch of Cisco’s state-of-the-art Innovation and Experience Center (IXC) in Dubai, a first in the United Arab Emirates, and help position Cisco as the industry authority on digitisation in the region.

This Centre was inaugurated by senior officials, including HH Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, together with Chuck Robbins, Global Chief Executive Officer of Cisco.

markettiers created a Video News Release and B-Roll footage in English and Arabic to showcase Cisco’s latest technology solutions for businesses at the centre, and distributed the content to broadcasters within 24 hours of the launch.

Coverage was secured across local and regional top-tier media outlets including ITP.net, Construction Week Online, Al Bawaba, Zawya- Thomson Reuters, and Trade Arabia.