The new digital stores all have a distinctive contemporary look with in-store tablets replacing catalogues and pencils, new digital display screens, Fast Track collection points for pre-paid online order and complimentary WiFi.
To mark the launch of the new store on Tottenham Court Road in London, Argos and Surname & Surname PR arranged for Eliza Doolittle to perform an exclusive gig for invited fans.
markettiers4dc produced and live-streamed the event for one time only viewing via the brand’s Facebook page, which could be watched via tablet and mobile. To maximise online impact, a short video interview with the singer-songwriter was also filmed for seeding more widely to news, music and lifestyle media.
The interview video content was placed on online websites such as Mail Online, Digital Spy and Female First.