markettiers supported Audi A8 on its regional launch via broadcast
markettiers supported Audi A8 on its regional launch via broadcast. Over the course of 4 days, the team were on hand to capture all of the highlights including the event documentation and a series of bespoke piece to cameras for the journalists themselves.
Each interview was offloaded immediately via our onsite editor onto a series of memory sticks, which had all been pre-loaded with video content demonstration the technology behind each aspect of the car (filmed in advance as 12 instructional videos by markettiers).
Ultimately the team were able to deliver digital press kits to all of the journalists who attended the launch as well as capturing the buzz and excitement on the ground. This provided an innovative way to deliver a regional launch for a new model with the journalists being able to create their own news items based on the content captured both ahead of and during the launch itself by markettiers