Audi’s aim was to secure coverage in the Gulf region, UK and Germany as all three are key markets for Audi with the UAE seeing significant growth in sales of high performance cars.
markettiers’ filmed the opening of the dedicated Abu Dhabi Audi showroom, creating B-Roll, soundbites for TV and a Video News Release for online media, interviewing Tom Kristensen and Stephan Winklemann, global brand ambassador and CEO Audi Sport respectively, outlining the reasons ‘why’ the UAE and what this means for a brand like Audi Sport alongside footage of the autodrome and journalists’ timed laps. Within a short time frame, markettiers edited all footage, including the opening night, creating the package overnight to aggregate to TV and media outlets.
Excellent coverage was achieved across all markets, with top publications publishing the video news release and there were over 100,000 social media views in the GCC. Highlights include Reuters running the news package, Bloomberg requesting a feature piece in early December and Piston heads covering the opening with a well-constructed article and video news release. US press included Washington Post, MSN and US Global and Mail. We successfully increased awareness of Audi Sport and their dedicated new Abu Dhabi showroom and its sales growth year on year to audiences in Germany, UK and the GCC.