Broadcast PR - Markettiers


BAYER ANIMAL HEALTH WEBINAR

markettiers4dc created a private webinar content hub to house educational programming on behalf of Bayer Animal Health. The password protected webinar hub was designed to hold webinars that provide information for veterinary professionals.

The first webinar was delivered by Dr Joseph Blondeau, Head of Clinical Microbiology at Royal University Hospital & the Saskatoon Health Region which provided viewers with a one hour CPD certification.

To create the content we used and edited pre-recorded material with Dr Joseph Blondeau which was scheduled to be streamed on the 29th January at 9pm.

HTML e-mailers were designed to encourage registrations, attendance and alerting to the Q&A and on demand versions which became available once the webinar had finished.

The webinar was embedded onto the Bayer website but was password protected so that only invited users could access the content. The slides of the lecture were synced with Dr Blondeau's speech and appeared at pre-planned moments throughout to provide extra information for the online audience.

Results:

  • 468 registered for the webinar
  • A total of 882 views on the night and 1270 views in total to date