Broadcast PR - Markettiers


DANONE - LIVE WEBINAR

markettiers4dc created a webinar content hub to house educational programming for Danone Inpractice. This enables Danone to deliver high quality seminars to their sales team via an interactive platform without needing to frequently convene in one central location.

For the first live and interactive webinar: 'How can the ESPGHAN guidance on Preterm Nutrition be translated into practice?' markettiers4dc arranged for Nick Embleton, Consultant Neonatal Paediatrician and Anna Conrad, Specialist Paediatric Dietitian to present the lecture style presentation. Slides were synced with the video content so that they appeared and changed alongside.

A PDF e-mailer was designed to let people know they were invited and encourage them to register, along with materials including an attendance certificate, evaluation form and attendance register for the account managers hosting the events.

The webinar was streamed live to three locations across the UK, on the 23rd January for one hour. The online audience were able to submit questions and comments throughout the webinar which were answered at the end, ensuring that viewers got the most out of the time.