Broadcast PR - Markettiers


DHX BRANDS: IN THE NIGHT GARDEN

markettiers4dc worked alongside DHX Brands to promote the Cbeebies TV programme In The Night Garden and the launch of their new website and web app. The main objective of the campaign was to position the brand as an authoritative voice in bedtime knowledge for children and educate parents about the importance of bedtime routines in children.

With two weeks to go until the clocks go back it was the optimum time to reach out to parents of young children and give hints and tips on how to prepare for the time shift in their children’s sleep patterns.

markettiers4dc conducted research to gauge parents opinions on the effects of children’s sleep when the clocks change, providing the platform to discuss the findings on a WebTV show Child’s Sleep Clinic. The programme was streamed live through the In The Night Garden Facebook and YouTube pages, Cbeebies Weekly magazine Facebook page and across third party online news outlets; Family Friendly Working, Primary Times, UK Mums TV, Red Peffer, Dolly Day Dreams and Helpful Mum were amongst the coverage secured.

As well as this, the programme is now available on demand on popular parenting sites, Gurgle and Made for Mums.