markettiers4dc used mainstream media channels to deliver widespread awareness, securing broadcast opportunities for the product on television programmes such as Loose Women, The Wright Stuff and a raft of BBC and commercial radio programming regionally.
markettiers4dc also implemented a comprehensive blogger engagement programme with the aim of delivering genuine interaction and feedback. This was produced via markettiers4dc's well-established parenting broadcast blogger network. Copies of the first two books in the series and flip cams were seeded within the network and bloggers were encouraged to trial them with their children, reporting their findings on video. These v-logs were then uploaded to their blogs.