markettiers advised that following the success of the 2015 campaign we needed a point of difference this year. We advised that identifying the emotional factors that truly unite a team could be a strong route to coverage – especially with Rio 2016 just around the corner. To ensure that this landed well with media we advised that a sporting personality – with Olympic credentials – would benefit the overall campaign. Roger Black, 3x Olympic medallist and motivational speaker was selected to spearhead the campaign to media.
markettiers conducted research to define the key emotional team factors – whilst highlighting how motivated employees around the country feel and what the key things that motivate them are. The research found that only one in five of us are ever given a simple Thank You.
The research and Roger‘s independent expertise has allowed Argos for Business to launch #EMD2016 with gusto – landing interviews with Sky News Radio, BBC Radio Wales, BBC WM, BBC Solent and TalkSport to name a few.