Our activity involved capturing footage of Volvic’s brand ambassador, Marcus Smith, sharing his tips on how to prepare for the Tough Mudder obstacle over the course of eight weeks. He also showed how fans could become a part of his 'Volvic Army' team, tackling Du Tough Mudder with him, through challenges he shared in the videos.
The final output was 9 social videos, scripted, storyboarded, shot and edited by markettiers team, all of which were posted on Volvic and Sport 360's social pages, encouraging their online followers to upload their photos/video clips to social media using the hashtag #FindYourVolcano. The winning entries were selected by Volvic and Marcus Smith and invited to join his team for the Tough Mudder Challenge Day.
markettiers also produced and filmed the highlight video of the 'Volvic Army' tacking a variety of obstacles at Du Tough Mudder and finishing together. Collectively the videos garnered strong online engagement, with more than 300,000 + views across Facebook and Instagram.