Broadcast PR - Markettiers


OLYMPIC LEGEND SALLY GUNNELL GUIDES SMALL BUSINESSES TO GOLD MEDAL SUCCESS

Xero stimulates the small business economy through beautiful software, advice and connections.

As a champion of small business, Xero provides a range of tools and guides to help small businesses to succeed. #BusinessGold amplifies this message of support, by enlisting an expert in sport to guide SBOs with Gold Medal Business Advice - demonstrating Xero’s position as a true supporter of small business.

Objective:

Markettiers worked with Shine Communications and cloud accountancy firm Xero on a campaign to launch their Book of Business Advice, looking at how collaboration and mentoring can play a key part in a business’ success or failure.

Strategy:

New research revealed a third of successful entrepreneurs have turned to a mentor or support group for advice about their company. Therefore, the campaign Business Gold has been launched to help other entrepreneurs and small business owners achieve the same success.  With the Olympics just days away, former Gold medal winner and small business owner, Sally Gunnell, was enlisted to front the campaign and provide her first-hand insight on the importance of the first few years of a business’s life along with tips to help these small businesses to gold medal success.

Results:

The team secured an impressive amount of opportunities, 15 in total including CNN International, Stay FM, Radio City, BBC WM, BBC Radio Wales, BBC Radio Lancashire, BFBS and many more.