Broadcast PR - Markettiers


PARENTS DECIDE 10-12 IS THE BEST AGE FOR CHILD’S FIRST MOBILE PHONE

M & C Saatchi and mobile network iD launch of a new campaign around the best age for a child to own a mobile phone.

Objective:

M & C Saatchi and their client iD, a new mobile phone network, were looking for broadcast support for the launch of a new campaign around the best age for a child to own a mobile phone.

Strategy:

With children up and down the country heading back to school after the summer holidays, this offered a timely opportunity to discuss this topic and also highlight how many parents are happy for their child to take a mobile to school. Fronting the campaign was journalist and Gadget Show host Jon Bentley, who discussed the benefits of children having a mobile phones and also provided parents with his top tips on how to choose the right network that offers multiple parental controls, including ‘Shock Proof’, where you can place a cap on spend for your child.

Results:

The team secured an impressive amount of opportunities including Sky Sunrise, Sky News Radio, BBC Norfolk, BBC Oxford and BBC West Midlands, with an estimated audience reach of over 44 million.