As well as access to Steve Ford, CEO of Parkinson’s UK and several other directors from the charity, and Parkinson’s UK were able to provide us with over 50 case studies. These case studies were available for media opportunities and could discuss discrimination they themselves had faced.
The campaign was phenomenally successful and received national and regional broadcast coverage across TV, radio and online. Despite it being only the first day of the campaign, we secured a schedule of 50+ interviews, including BBC 1 Breakfast, Daybreak on ITV, Radio 4, Channel 5 news, BBC Radio 5 Live (multiple interviews) and BBC News channel – where the story was played out as part of the rolling news coverage.
Regionally, the story was covered by over half of the local BBC radio network and was syndicated across commercial stations via Sky News Radio and Global network, and regional TV hits included ITV Meridian & Central, STV, and BBC Wales. Furthermore, BBC Breakfast’s pre-recorded case study interview was the BBC News website’s most watched video of the day.