Broadcast PR - Markettiers


RAS AL KHAIMAH TOURISM

We worked with our client the Ras Al Khaimah Tourism board filming the launch of their virtual reality zip wire experience at Zip Now London. “The World’s First Augmented Reality Zipline” sees riders don the VR headsets which transports them to the mountains of the UAE's Ras Al Khaimah Emirate, while riding the Zip Now London wire on Southbank. We filmed and created a news reel to be broadcasted via various stations and key websites. Footage included an interview with the CEO and thrill seekers in action experiencing the augmented reality zip experience for the first time.

Coverage appeared on TechRadar, VR Scout, Gulfnews, Khaleej Times, The National and many others within hours.

Neda Carillo, Director of Corporate Communication RAK TDA said “Well done everyone. I am so impressed by the 360 video that was created – and still can’t fathom how you did it! Amazing work, thank you.”