markettiers worked with Volkswagen Middle East to deliver broadcast coverage online during February 2019, across both local and regional media outlets, to help create further awareness of Dub Drive GCC 2019.
Deliver an integrated communications strategy, to further build upon the success of VW’s yearly Dub Drive event which brought together VW enthusiasts from the GCC to Yas Island, Abu Dhabi. markettiers was tasked to capture all highlights, including the convoy of 300 Volkswagen cars that drove through the streets of Abu Dhabi, drone video and drone photo content, and interviews with VW’s spokespeople across two days.
Production – Video and PTCs
This enabled us to land opportunities and coverage with 30+ media outlets including Motoring Middle East, YallaMotor, Karage TV, Motoraty, AME Info, Drive ME, Sport Auto Middle East, Arabs Turbo and Strive Middle East amongst others.