ANITA MENDIRATTA PROFILING
BRIEF
We have been working with author, diplomat and tourism expert, Anita Mendiratta, to raise her profile and an authority on travel, aviation and leadership.
STRATEGY
Working closely with Anita on a one-to-one basis to understand tone of voice, stance on key issues and [objectives], we leveraged these insights to develop a strategy that would position her as a key expert on relevant breaking and evolving news stories.
RESULTS
We rapidly propelled Anita to one of the go-to media experts for national and international [broadcasters], helping her build her profile and relationships in the leadership space, promote her book and secure speaking engagements. We have been able to react to a series of major breaking news stories to place Anita as a preeminent authority on outlets including the BBC, LBC, Associated Press Television News, Sky News, ITV, TRT World, Monocle Radio, CBS, CNN, Washington Post. The combined potential reach of these interviews alone was in excess of 895million and generated dozens of hits across international broadcasters and online titles.
