DUNCAN LEWIS – ROGUE LANDLORD REPORT
BRIEF
Duncan Lewis, a multi award-winning national law firm, tasked us with using broadcast media support their ongoing brand building activities. The objective was to increase public awareness of its housing law department and highlight the expertise of their housing department.
STRATEGY
Our strategy focused on creating a hard-hitting “Rogue Landlord Report” to spark a national conversation about the issues clients are approaching Duncan Lewis to help with.
Polling 1,000 renters through our in-house research company, we were able to shine a spotlight on problems faced by millions of UK renters. Launching this report gave Duncan Lewis a key media moment – across broadcast and print/online – and allowed the firm to start to own this topic long-term, tracking national trends and the impact of changing laws.
We strategically launched the report in August, during a quiet news period, and just before a key renters’ rights law reached its final parliamentary stage. This boosted interest in the issue and positioned Duncan Lewis at the forefront of the national conversation.
RESULTS
Our coverage secured sparked widespread debates across national television and radio, with highlights including ITV’s Good Morning Britain, Sky News Radio, BBC Radio 5 Live, and LBC News. We also had a splash of coverage on regional radio across the Capital, Smooth, Greatest Hits Radio, and Heart networks.
