The Challenge
The London College of Contemporary Music (LCCM) needed to establish itself as a leader in modern music education. The goal was to position the college as innovative and forward-thinking while driving student recruitment during a competitive admissions period.
Our Strategy
We combined newsjacking with creative campaigns tied to LCCM’s academic calendar. From celebrating neurodiverse artists and spotlighting Drake’s sampling choices to marking the 50th anniversary of Hip Hop and the use of AI in music, we crafted stories that connected LCCM to cultural moments and aligned with media trends.
The Results
Major outlets like ITV London, Sky News, and LBC News shared LCCM’s story alongside regional radio stations in London and the South East. The campaign successfully helped deliver a year-on-year increase in LCCM’s UCAS ranking whilst positioning its Principal as a go-to commentator.
Making an Impact
By connecting music trends with LCCM’s values, the campaign strengthened the college’s brand as a strong voice in music education and inspired prospective students to choose LCCM for their creative futures.
Meet the Team
Client Team
