SAP EMARSYS

Emarsys, a technology company which helps businesses create personalised and targeted marketing campaigns, wanted to raise its profile among c-suite level decisionmakers in the retail industry across US and UK and other key regions.

We focused on developing a compelling narrative around data and insight generated from [research], working with Emarsys to identify topics and themes which would resonate with business leaders and c-suite executives within retail. Insight from our news team also enabled us to land stories on networks which indexed highly with our target audience. We created a series of reports and news events around new data and insights relevant to Emarsys products, such as changes in customer loyalty and shopping trends. We secured high profile coverage on the subsequent reports on targeted broadcast channels – including Yahoo! Finance, CNBC, Business Radio, Sky News Radio.