THE HYGIENE BANK
BACKGROUND
With new data revealing 5.3m people in the UK are having to make the difficult choice between buying food or hygiene products, The Goodwash Company was asked by Saatchi & Saatchi London, on behalf of The Hygiene Bank, to make an edible soap. This wasn’t just a product; it was a protest to stop hygiene poverty being ignored.
STRATEGY
Armed with a small number of the soap bars, and with access to the CEOs of The Hygiene Bank and The Good Wash Company, we needed a simple but powerful call to action. So, a petition was launched calling on the Government to remove VAT from soap
RESULTS
Coverage highlights included BBC Online, BBC Radio London, BBC Radio Wales, and a long feature on the GB News Breakfast Show, during which the presenters ate some of the soap and lent their support to the campaign aims. Collectively, this helped lead to a 250% increase in traffic to The Hygiene Bank website and spike in engagement with the petition.
