WORKDAY
BRIEF
Workday, the enterprise AI plaftorm for managing HR and finance, tasked us with supporting their announcement of around a half a billion-pound investment they were making into the UK.
STRATEGY
They had never tried to achieve broadcast coverage before and were conscious that with such a big announcement they needed to be bolder and [braver], which is where we came in. The key objective was to secure top tier broadcast interviews for their UK MD and Global President as part of a wider strategy to raise their profile and credibility with decision makers and the business community.
RESULTS
We worked with the team to create talking points that would resonate with the media [and], as a result, secured slots on Radio 4’s Today programme, Radio 5’s Wake up to Money and Business Live with Ian King on Sky News. We briefed and accompanied the spokespeople, ensuring they were well prepared and comfortable, with both enjoying the process. Many of their clients heard them on the Today programme and the coverage was received positively across the global team. The media coverage also saw social media engagement from UK Prime Minster Rishi Sunak and Chancellor Jeremy Hunt.
