In February 2016, markettiers worked with Sports Interactive, owners of world-renowned football game Football Manager ’16
We're delighted to be working with Football Manager once again this year, as they launch their January Transfer campaign. The campaign this year showcased the simulated results for the remainder of the season and factored in the signings made during the January transfer window.
markettiers advised that the spokesperson for this campaign would be key in unlocking agenda setting media. We've worked closely with Sports Interactive to position one of their analysts, Tom Davidson, to lead the interviews. During the session, Tom revealed the findings of Football Manager's analysis and highlighted the differences in the 2016 edition of Football Manager.
markettiers secured Tom's placement across leading national outlets Kiss FM and Sky News Radio, key sporting outlets such as BBC London (for Chelsea) and TalkSport, and high-hitting outlets to power the message such as BBC Wales and BFBS.