Olympic Swimming Gold medallist Adam Peaty and TV Presenter Helen Skelton talk about how encouragement from their parents helped them follow their dreams and launch a nationwide competition to make dreams come true for a day
Challenge:
We worked with Aduro Communications alongside Sun-Pat peanut butter to deliver video content and broadcast coverage to promote Sun-Pat as a natural source of fiber and protein that helps maintain energy levels. We also led a survey of 1975 UK Adults on behalf of Sun-Pat to receive an understanding of what people think about energy levels in accordance to achieving their dreams.
Solution:
We had the amazing TV presenter Helen Skelton and British Olympic Champion, swimmer Adam Peaty to front the campaign. Our creative was to create an editorial video that featured both Helen and Adam speaking about what they’re dreams were when they were younger, this involved Adam dressing up as a pilot and Helen as a vet accompanied by 10 children also dressing up as their dream career.
Seven time world breaker, Adam Peaty fronted the campaign extremely well as he offered advice on having passion, energy and determination to achieve dreams, he spoke about the Olympics and the work and training he has to go through in order to attain goals. Nonetheless, Helen Skelton was very positive and encouraging whilst speaking about the importance of having energy and helping kids achieve their goals.
Results:
With the aid of such excellent spokespeople that worked with us to produce great video content in Cambrideshire and also led a broadcast day with us meant that we secured back to back interviews. Highlights including Sky Sunrise, Sky News Radio, BBC Radio Wales and talkRADIO. We also saw the likes of National sites feature the video content, with the likes of The Express, Daily Star, The Sun and Sports Industry Biz.