After thirty years of one of the most memorable slogans
â€˜A Dog is for Life, and not just for Christmasâ€™, markettiers4dc were tasked with promoting the Dogs Trust (the UKâ€™s largest dog welfare charity) and its message in the run up to the festive period.
In order to convey the message of responsible dog ownership, plus the fact that a dog is a long-term commitment and not simply a Christmas gift – the Dogs Trust conducted the Dog Report 2008 to look into dog trends and the social benefits of owning a dog over the last thirty years. Research was undertaken covering a national representative sample of 4,946 dog-owning adults (aged 16+) across the UK, which determined the full cost of owning and taking care of a dog now comes to £14,750 per dog based on a 12-year lifespan.
We then conducted a series of interviews at local Dogs Trust Re-homing Centres, securing impressive TV coverage across 6 different regions, including ITV Westcountry, ITV Central Birmingham, ITV Ulster, BBC South Today, ITV Yorkshire and ITV Anglia, with a potential audience reach of 2,441,000, helping dogs across Britain find home of Christmas.