BMW celebrates its centenary by unveilings its visions of motoring in the next 100 years
2016 marks the centenary of the BMW Group and to celebrate the milestone the company revealed its vision of motoring in the next Century. It chose London to reveal its visions for the future of urban motoring and luxury motoring through the eyes of their two iconic British brands, MINI and Rolls-Royce. markettiers were on hand to maximise international and UK broadcast coverage.
The two eye-catching ‘vision vehicles’ were unveiled to the media at London’s roundhouse.
Despite this event occurring just days before the historic Brexit referendum we were able to use the strong visual images of the car and the willingness of the BMW executives to cover wider automotive and economic issues to generate significant global broadcast coverage.
With a satellite truck on site we were able to deliver 18 broadcast interviews with TV channels including CNN, BBC News, Sky, CNBC and Bloomberg. In additional numerous broadcasters sent crews to the reveal including Reuters and APTN – the two global video news agencies – ensuring distribution of images and soundbites around the world.
Thanks to onsite filming and editing of B roll footage and swift distribution to online media news outlets we were able to generate global coverage on over 70 websites.